Just in case prospective buyers did not notice the picturesque view of the Gulf of Mexico from the third-floor deck, or the private pool nestled snuggly in the rear, Realtor Todd Gorrell has added one more incentive to purchase a three-bedroom home he has listed on Thomas Drive: a red, 3-Series BMW convertible parked out front.
Gorrell and the home’s owner, Wayne Curtis, brainstormed and decided to offer the car free as an enticing throw-in to the three-bedroom, three-anda-half-bath home located at 7420 Thomas Drive, across from S. Rick Seltzer Park.
The two are hosting an open house today and Sunday, and hope the BMW, valued at $48,000, will jolt buyer interest in the wake of a cooled-down housing market
“I think it’s a great idea. With so many properties on the market, you need a different marketing strategy,” Curtis said Friday.
The fully furnished 2,400-squarefoot house, which includes a wet bar, 10-foot ceilings and granite countertops, is listed at $759,000. Curtis said he is from the Atlanta area and bought the Thomas Drive property as a second home.
The home’s quality construction, combined with its proximity to the park’s public beach access, were two aspects Curtis liked about the property, he said. He has owned it a little more than a year and has had it on the market since mid-June.
Gorrell contacted Quality Imports of Fort Walton Beach, which is providing the BMW as well as a SL Mercedes Benz for a Santa Rosa Beach property listed at $2.3 million.
Sales of existing Panama City-area homes dropped 28 percent in the second quarter of 2006, according to figures released by the Florida Association of Realtors, with statewide sales down 27 percent in the same time period.
While there have been a few inquiries about the Thomas Drive home, Gorrell said this is the first big promotion he has hosted to draw in potential buyers.
When he batted around the car giveaway with Curtis, Gorrell said they thought a BMW convertible went well with a beach house overlooking the gulf. His idea has drawn interest from other clients, and Gorrell said he suspects there will be “copycats” if the promotion is successful, although he emphasized that he is OK with that.
“If that spurs some buying, great,” Gorrell said.
Gorrell and the home’s owner, Wayne Curtis, brainstormed and decided to offer the car free as an enticing throw-in to the three-bedroom, three-anda-half-bath home located at 7420 Thomas Drive, across from S. Rick Seltzer Park.
The two are hosting an open house today and Sunday, and hope the BMW, valued at $48,000, will jolt buyer interest in the wake of a cooled-down housing market
“I think it’s a great idea. With so many properties on the market, you need a different marketing strategy,” Curtis said Friday.
The fully furnished 2,400-squarefoot house, which includes a wet bar, 10-foot ceilings and granite countertops, is listed at $759,000. Curtis said he is from the Atlanta area and bought the Thomas Drive property as a second home.
The home’s quality construction, combined with its proximity to the park’s public beach access, were two aspects Curtis liked about the property, he said. He has owned it a little more than a year and has had it on the market since mid-June.
Gorrell contacted Quality Imports of Fort Walton Beach, which is providing the BMW as well as a SL Mercedes Benz for a Santa Rosa Beach property listed at $2.3 million.
Sales of existing Panama City-area homes dropped 28 percent in the second quarter of 2006, according to figures released by the Florida Association of Realtors, with statewide sales down 27 percent in the same time period.
While there have been a few inquiries about the Thomas Drive home, Gorrell said this is the first big promotion he has hosted to draw in potential buyers.
When he batted around the car giveaway with Curtis, Gorrell said they thought a BMW convertible went well with a beach house overlooking the gulf. His idea has drawn interest from other clients, and Gorrell said he suspects there will be “copycats” if the promotion is successful, although he emphasized that he is OK with that.
“If that spurs some buying, great,” Gorrell said.
posted by Noelle Rose at 7:30 AM
4424 Commons Dr. East, Suite 2B, Destin, Florida 32541
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